Design for human impact
The least important most important thing there is.
With solid expertise in a wide range of design disciplines, and focus on user-centric design, I have 15+ years of experience bringing any idea to life no matter the complexity.
Featured Projects
Delos Living LLC
2022-2024
Part of a suite of 3 apps
c/o Wunderman Thompson NYC
Berkley Insurance
2021-2022
Mobile app
Roche Diabetes Care France
Roche
Web App
TRESemme
Website design
The Body Shop
Website design
Brands I've
worked with
THE BODY SHOP
Campaign Designs
#BeTheFirst
Event and campaign design
DEGREE
5 things about me
Sans Persuasion: I like that product design focuses on creating things that people want to use and needs and gaps in the market. I think that's worth spending 8 hrs per day on.
1.
Growing Up: I grew up (professionally) in advertising, and while I happily shed many things I don't like, I gladly kept the good things like relentlessly asking the question Why?.
2.
One Team: I believe that there should be no separation between teams (UX, Visual Design and Dev) - it should all be one team because at the end of the day, our work is being judged and evaluated based on the product we put out in the world.
3.
Solving Problems: Design as a discipline within product industry is about solving problems and as such should be at the forefront of creating solutions and building bridges. Not an afterthought to the tech, not a delivery focused discipline.
4.
Design Thinking + Agile Process is like asking RUN-DMC to work with Aerosmith. At first everyone thinks it's not gonna work, but when it does - magic 🎆 🦄 🤘
5.