top of page
We created brand guidelines for Johnson and Johnson’s smoking cessation (Nicotine Replacement Therapy) portfolio.
The design system was created for both Nicorette and Nicoderm brands, for the purpose of using it for HCP facing communication.
Challenge
How do we motivate overwhelmed, overburdened HCPs so that they can see Johnson & Johnson’s smoking cessation portfolio as their trusted, essential smoking cessation partner for their patients?
Outcome
We created an educational campaign aimed at arming the healthcare professionals with the needed knowledge about smoking cessation products.
Helping patients who smoke on their quit journey
Clients
Nicorette
bottom of page